Bold, clear business signage to get noticed and make an impression. Channel letter signs are customizable, individual letters made from metal or plastic, which are typically mounted on buildings and storefronts as a form of exterior signage. Channel signs are often illuminated. A channel letter is defined as any letter, number or character that is used to make up the panel.
What is a Channel Letter Sign?
Usually mounted on storefronts, channel letter signs are always 3-dimensional. In simpler terms, a channel letter can be any letter, number, or other character that, when combined with other like characters, makes up a sign presentation. Either lit or unlit, they are a modern type of signage that is easy to read, and really enhances a brand’s appearance.
What are Channel Letter Signs Made From?
These signs can be made from various materials, depending on your budget and desired style:
- Acrylic – Bold, durable, aesthetically pleasing, eye-catching and cost-effective
- Aluminum – Stronger and more durable, potentially more traditional and formal in appearance
- LED Lighting – If you choose to have your channel letters, numbers and graphics illuminated then almost always they will be LED lights.
When to use a Channel Letter Sign
What are channel letter signs used for?
- Storefronts
- Buildings
- Restaurants
- Financial organizations
- Hospitals
- Hotels
- Malls
Types of Channel Letter Signs
Unlit Channel Letters
Lighting around the letters, like a halo.
Back-lit channel letters
Tend to be made from metal, with a clear plastic backing. They are mounted 1-2 inches from the wall to allow the light to illuminate them.
By night-time, these back-lit signs produce an eye-catching and classy halo effect.
Designed to protect against rain and weather damage, for years of continued use.
Front-lit Channel Letters
These letters are lit through the front/face which can create a bold and statement look of a nightime.
Common reasons to choose channel letter signage
- Increased readability
- Multiple lighting options
- Cost-effective
- Very modern
- Various mounting options
- Good choice for building a brand
Find out the many more ways channel letter signs can benefit your business by calling Archer Sign Service in Milford, CT: (203) 882-8484
Customizing a channel letter sign
Contrary to what you may assume, channel letters can incorporate more than just letters. They can even include your logo or a custom image.
- Choose any colors, font, size
- Choose letters, numbers symbols
- Include your logo, or even an image
The difference between channel letter and dimensional letter signs
They sound very similar, but they are in fact two different types of signage.
Channel letter signs are:
- 3-D
- Illuminated internally (if desired)
- Typically used externally
Dimensional letter signs are:
- Flat or a few inches thick (not hollow)
- Illuminated externally (if desired)
- Used internally and externally
Dimensional sign
Channel letter sign
Channel letter sign design and installation in New Haven / Lower Fairfield County CT
Thinking about purchasing this type of sign for your business? Whether you have a design in mind or require some assistance Archer Signs can talk you through your options. Trust in the 5 star rated sign experts local to you.